Lobster Effect
L = Logo: Design , the most important component associated with your company.
0 = Overlook: To address the overall look of all corporate marketing materials.
B = Business cards: Represents you and your company to potential customers as a FIRST IMPRESSION.
ST = Stationary:
Key component to your marketing mix for your company and potential customers.
E = Envelopes:
Another key component that you can carefully assess your needs and cost concessions if necessary. It's best to carry your color scheme through out your materials but if you need to cut costs you could go with a black and white version of your logo in this particular area.
R = Related materials:
other important related materials, advertising, trade show booths, presentation folders, other printed literature, and packaging.
Through a consistent look you build up branding and recognition. Where a compelling image is critical to your company's success. Look no farther than Arthur and Associates Inc.